Most vegetarians are familiar with "do-gooder derogation". People often react to ethical vegetarianism with hostility. But why? Why don't people admire vegetarians instead of reacting negatively? Vegetarianism is good for the planet and reduces incentives for corporations to raise animals in inhumane conditions. It's at least morally good, if not morally required. But admiration is far from the typical reaction vegetarians receive in our culture.